Adam Birnbaum MBA, ACC, PCC, Certified Integral Coach

Strategic Planning Advisor
Executive Coach

Adam Birnbaum is a strategic advisor and executive coach who partners with CEOs and senior leadership teams to navigate complex organizational challenges, make high-stakes strategic choices, and establish disciplined execution frameworks. Combining operator insight with a diagnostic approach, he guides executives to clarify directional priorities, resolve unspoken friction, and align resource allocation. Adam integrates proven operating frameworks—including OKRs, EOS, and others—to establish tailored operating rhythms that drive decision-making and sustainable execution.

As an executive coach, Adam brings a focused, developmental perspective to his engagements. He works closely with individual leaders to navigate the personal and professional challenges of the C-suite, helping them build the self-awareness, communication skills, and leadership presence necessary to drive organizational impact. By balancing deep empathy with candid feedback, Adam supports leaders in unlocking their full potential while managing the rigorous demands of their roles.

Having held executive roles including CEO, President, and General Manager at different companies,, Adam brings firsthand mastery of board expectations, organizational dynamics, and executive tradeoffs. His engagements span global market leaders such as Adobe, Merrill, and FanDuel, as well as high-growth ventures backed by Google Ventures, Greycroft, and Susquehanna Growth Equity.

Adam holds a Master in Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Science from Northwestern University. Beyond his advisory practice, he is a marathon runner, hobbyist musician, and former Second City comedian. Adam lives in Chicago with his wife and two cats.