Maggie Gough

Chief Operating Officer

Maggie Gough is a strategic operator, speaker, and executive advocate with nearly two decades of experience driving cultural transformation and organizational growth. As Chief Operating Officer of Bright Arrow Coaching, she leads internal operations, product innovation, and strategic execution for a firm serving executives in high-growth companies ranging from $250M to $5B in revenue.

A former registered dietitian turned systems thinker, Maggie has built her career at the intersection of human behavior, well-being, and leadership. She is the founder of Realize Wellbeing, where she developed and scaled consulting services for organizations such as Anthem, Cigna, and CoreHealth Technologies—achieving significant, measurable gains in workforce well-being. As former COO of WELCOA (Wellness Council of America), she rebuilt the organization’s infrastructure and led a 50% increase in engagement across key performance metrics.

Maggie is a sought-after speaker who has presented to over 20,000 professionals through national conferences, podcasts, and trainings. Known for her candor and compassion, she delivers research-backed insights that challenge conventional thinking and inspire action. Her leadership has been described as visionary, deeply empathetic, and relentlessly focused on aligning people and purpose.

Whether guiding executive teams through change or designing scalable systems for impact, Maggie brings clarity, heart, and operational rigor to every engagement