Skip to Content Bright Arrow Primary Logo Bright Arrow Primary Logo on Dark
  • Solutions

    Solutions

    How we engage—our core advisory offerings.

    Overview

    • Overview
    • Executive Search
    • Executive Coaching
    • Leadership Team Alignment
    • Conflict Navigation
    • Executive Assessments
    • Succession Planning
    • Executive Transitions
    • Board Readiness
    • Strategic Planning
    • Neurodivergence Coaching
    resource-enterprise-leader-blueprint-crd
    Blueprint to Become an Enterprise Leader
  • Focus Areas

    Focus Areas

    Where we focus when the stakes are highest.

    Overview

    • Overview
    • Talent Attraction & Integration
    • Executive Development
    • Executive Bench Strength
    • CEO & Board Relations
    • Team Alignment
    • M&A & Transformation
    resource-cs-coo-banner
    Executive Coaching Fuels Leadership and Organizational Transformation
  • Who We Serve
  • Insights
  • About
    • Overview
    • What Makes Us Different
    • Meet the Team
Request a Consultation
All Posts
  • Professional Development
  • •
  • April 11, 2018

Finding Bravery in a World of Fear

Tegan Trovato Written by Tegan Trovato
Read Time 3 min read
Share this post

What is fear?

Ask 10 people, and you’re likely to get 10 separate answers. Fear is defined as an unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.

We take in a lot of fear in our lives through television and social media. Arguably, fear keeps us in line and causes us to misbehave. (Marinate on that for a sec.) In my coaching practice, I work with my clients to help them identify and address fear. It doesn’t matter if it’s with a CEO or a private client. It always comes up.

Fear exists for everyone.

Between my own, interesting life path and the hours I spend coaching, I’ve quickly become an expert on fear. I’ve also gone from loathing it (personally) to having a true fondness for it and what is it trying to do for us (logically).

There are two types of fear:

Real Fear

    • Death
    • Accidents or traumatic events

Imagined Fear

    • Rejection
    • Success
    • Failure
    • Vulnerability
    • Being taken advantage of
    • Helplessness
    • Disapproval
    • Blow to the ego

Unfortunately, your body—including your brain—doesn’t know the difference between real or imagined fear. The internal response to fear is the same. It feels like you’re being chased by a lion. It can be an exhausting, repetitive pattern that keeps you from reaching your true potential. Fear wears many disguises:

    • Stress
    • Work (the biggest disguise, and we wear it like a badge of honor)
    • Relationships
    • Money
    • Jealousy
    • Shame
    • Modesty
    • Assumptions
    • Interpretations
    • Limiting beliefs (*Imposter syndrome)
    • Self-judgment
    • Resistance (fear, ego, impatience)
    • Worry
    • Anxiety
    • Loss of control
    • Worthlessness
    • Inadequacy

The next time you feel anything on this list, experiment with calling it by its true name: fear. Example: I’m feeling stressed then becomes: I’m feeling afraid. Get to the root of why (because there’s always a why) and then realize it’s not going to break you.

The anxiety caused around fear—preventing us from taking risks, making decisions, or keeping us in limbo—is usually worse than the fear itself! When I feel fear now, I like to look it right in the eye and examine it with some curiosity. Fear is actually my signal that I am on the right path. That I’m stretching outside my comfort zone and am onto something big!

To society, however, we’re taught to play by the rules, to avoid fear at all costs, and to avoid risk. But growth requires fear and risk. We can’t and shouldn’t avoid what makes us uncomfortable. That’s where change happens. Continuing to be unconscious about our fears blinds us and blocks our view of what is possible. So, on that note, I’ve developed an 8-step process for managing fear.

Step 1: Don’t drown it, numb it, ignore it, or run from it.

Step 2: Acknowledge it.

Step 3: Name it. Has this version of fear lied to you before?

Step 4: Thank it. (Yes, really.)

Step 5: Invite it in for a moment so you can find out why it’s shown up in the first place.

Step 6: Politely ask it to take a backseat.

Step 7: Replace it with the feeling or mantra you want to focus on instead.

Step 8: Heal it with action (the only remedy for fear).

Repeat this process as fear comes up, and you’ll realize not only is fear not the “worst-case scenario you thought it was, but it can be a tool you use instead of something you run from.

What’s your biggest fear? What’s your daily stress caused from? Are you stuck in a pattern, and are you ready to break free? Identify, acknowledge, and eliminate. Use all of your tools—fear included—to live the life you intend to live.

“Courage is resistance to fear, master of fear, not absence of fear.” - Mark Twain

background image

Join the community

Leadership Resources for Executives Who Want to Stay Sharp

  • Join Now

Related Topics

  • Professional Development
  • Personal Excellence & Authenticity
  • Executive Coaching

Related Posts

AI Is a Systems Challenge: How Leaders Turn AI Potential Into Enterprise Value

AI Is a Systems Challenge: How Leaders Turn AI Potential Into Enterprise Value

AI
Succession Planning as a Leadership Discipline: How Executive Teams Build Enduring Strength

Succession Planning as a Leadership Discipline: How Executive Teams Build Enduring Strength

Executive Coaching
Why Being a CEO Is the Hardest Job in Leadership Today

Why Being a CEO Is the Hardest Job in Leadership Today

Executive Coaching
See more posts
Bright Arrow Primary Logo on Dark

Contact Us
Phone: +1 (312) 248-2851‬

Subscribe to the Executive Insights Newsletter

Receive field-tested insight, guides, and podcasts for senior leaders carrying high-stakes work.


©2026 Bright Arrow All rights reserved.

Bright Arrow Executive Talent & Advisory.

  • Privacy Policy
  • Terms of Service
  • Disclaimer